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Small and mid-sized Businesses significantly contribute to the GDP of our nation. Small businesses need to thrive and grow in this competitive environment. The world is increasingly becoming digital and technology plays a crucial role in the growth of a business. Technology adoption can assist small business to grow fast because:

Saves time

Time necessitated to achieve the required productivity is one of the critical factors that impact the business turnover. Small firms for generations have worked on a manual manufacturing process, which results in time loss and lower productivity. Acquiring the updated machinery can save time which increases the revenue and profits.

Quality enhancement

Quality of products is of paramount importance if small and medium enterprises want to lure the customer and grow their business. Business loans is Kerela for example are available at minimum interest rate, that can help businesses buy the necessary equipment for the business to maintain the quality of the product.

Analytical tools

A business can use multiple tools to determine the weaknesses and strengths of the organization. Information can assist the business owner to make fact-based decisions in a short period of time. Data mining tools can be leveraged to gauge the interests of users that visit the company’s website.

Better marketing campaigns

Digital marketing campaigns have the capability to offer easy early product testing platform, immediate results, two-way conversations, capture customer sentiments and more. Digital today offers high returns on marketing spend than any other advertisement method.

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